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Rebranding Bershka: differentiating the brand from the Inditex stable  - visual fashion communication
![A girl waits near social distancing signs amid the coronavirus disease (COVID-19) pandemic at Spanish clothing store "Bershka" inside Mall of Egypt, known as "Mall Masr" owned and operated by the Majid A girl waits near social distancing signs amid the coronavirus disease (COVID-19) pandemic at Spanish clothing store "Bershka" inside Mall of Egypt, known as "Mall Masr" owned and operated by the Majid](https://c8.alamy.com/comp/2CW2H23/a-girl-waits-near-social-distancing-signs-amid-the-coronavirus-disease-covid-19-pandemic-at-spanish-clothing-store-bershka-inside-mall-of-egypt-known-as-mall-masr-owned-and-operated-by-the-majid-al-futtaim-group-in-the-giza-suburb-of-6th-of-october-egypt-september-26-2020-reutersamr-abdallah-dalsh-2CW2H23.jpg)
A girl waits near social distancing signs amid the coronavirus disease (COVID-19) pandemic at Spanish clothing store "Bershka" inside Mall of Egypt, known as "Mall Masr" owned and operated by the Majid
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Display of a Bershka Fashion Store in the Mall Editorial Stock Photo - Image of attractive, jacket: 169660458
![Customers shop amid the coronavirus disease (COVID-19) pandemic at Spanish clothing store "Bershka" inside Mall of Egypt, known as "Mall Masr" owned and operated by the Majid Al Futtaim Group in the Customers shop amid the coronavirus disease (COVID-19) pandemic at Spanish clothing store "Bershka" inside Mall of Egypt, known as "Mall Masr" owned and operated by the Majid Al Futtaim Group in the](https://l450v.alamy.com/450v/2cw2hy2/customers-shop-amid-the-coronavirus-disease-covid-19-pandemic-at-spanish-clothing-store-bershka-inside-mall-of-egypt-known-as-mall-masr-owned-and-operated-by-the-majid-al-futtaim-group-in-the-giza-suburb-of-6th-of-october-egypt-september-26-2020-reutersamr-abdallah-dalsh-2cw2hy2.jpg)